Euphoria 360 Hub, a new creative facility founded by Nollywood actor and filmmaker Femi Adebayo, has been officially commissioned in Oregun, Lagos, with Lagos State Deputy Governor, Dr. Kadri Obafemi Hamzat, calling for stronger collaboration to grow Nigeria’s creative industry.
The Euphoria 360 Hub was officially commissioned and opened on Tuesday, October 6, 2026, by Hamzat at an event attended by leading figures in Nigeria’s entertainment industry, including actors Odunlade Adekola and Kunle Afolayan.
Located in Oregun, Ikeja, the facility serves as the headquarters of Adebayo’s media production company, Euphoria360 Media Ltd., and is designed to provide filmmakers, musicians, content creators and other creative professionals with infrastructure for production, post-production, training and events.
Hamzat Pledges Support for Lagos Creative Industry
Speaking at the commissioning of the Euphoria 360 Hub, Hamzat said the Lagos State Government would continue to partner with stakeholders in the creative sector by strengthening skills development, expanding training opportunities and providing infrastructure to support the industry’s growth.
He said Lagos had no shortage of creative talent but needed to establish the right structures and opportunities to harness the potential of its young population.
According to the Deputy Governor, the State is already investing in creative infrastructure, including the development of theatres in Ikorodu, Badagry and other parts of Lagos.
He added that the government was exploring additional opportunities to expand training in filmmaking, acting, photography and other creative disciplines, while also pursuing plans to train up to one million Lagosians across various fields.
Hamzat said the government’s focus should go beyond training young people to creating a sustainable pipeline of skilled professionals who can compete internationally and connect their skills to employment opportunities.
He said the objective was to create an enabling environment where creative professionals could showcase Nigerian culture to the world while earning appropriate economic value from their work.
Citing the growing international influence of Nigerian films and storytelling, Hamzat said Nigerian productions had become an important vehicle for projecting the country’s identity and culture across Africa and beyond.
He challenged industry leaders and other stakeholders to work with government to identify and address barriers affecting the sector, particularly in areas such as intellectual property, contracts and skills development.
Hamzat Calls for More Investment in Creative Sector
Hamzat also questioned whether the current level of investment in training was sufficient, noting that the number of people being trained needed to increase significantly.
He said the global creative industry generates trillions of dollars in revenue, while Africa accounts for only a small share despite its strong storytelling tradition.
The Deputy Governor called for stronger collaboration between government and industry experts to unlock the economic potential of Africa’s creative sector.
He also congratulated Femi Adebayo on establishing the Euphoria 360 Hub, describing the facility as an important contribution to Lagos’ growing creative ecosystem.
What Euphoria 360 Hub Offers
The Euphoria 360 Hub features a range of facilities designed to support different stages of creative production.
The facility includes: Production studios, Cinemas, Recording and sound facilities, Editing suites, Conference rooms, Photography facilities, Podcast room and Makeup and dressing room.
Other facilities are Foley and sound studio, Academy and training room, Cafeteria and concession area, Vintage room and Post-production facilities.
The hub also has an upcoming film academy aimed at providing training and development opportunities for emerging creatives.
One of the major attractions at the Euphoria 360 Hub is the Adebayo Salami Studio, a 568-square-metre production space designed to accommodate large-scale projects.
During a tour of the facility, content creator Ola of Lagos highlighted the studio’s suitability for cinema productions, green-screen and CGI projects, music videos and events.
Another studio measuring approximately 385 square metres is also available, alongside a dedicated photography studio and other production spaces.
The facility’s sound infrastructure includes a 9.1.6 Dolby Atmos studio, designed to support high-quality audio production.
Euphoria 360 Hub Supports Film and Music Production
The facility is already being used for major creative projects. Productions such as Davido’s “B4 B4” music video have reportedly utilised the hub.
The facility’s post-production section includes editing spaces and an office designated for the head of post-production, giving creators access to infrastructure beyond the initial filming stage.
The hub is therefore positioned as an integrated creative centre where projects can move from production to editing, sound, post-production and other stages under one roof.
Adebayo welcomed audiences to the Euphoria 360 Hub in a social media post, sharing footage of Ola of Lagos touring the facility.
The launch brought together colleagues, family members, friends and fans of the filmmaker, alongside prominent members of the Nigerian entertainment industry.
With its combination of production studios, post-production facilities, training spaces, cinemas and sound infrastructure, the Euphoria 360 Hub is positioned to provide Nigerian creatives with more opportunities to develop and execute film, music, content and other entertainment projects.
The launch also comes as Lagos State continues to position the creative industry as an important part of its economic and cultural development strategy.
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