Grassroots sports have been identified as a veritable means of promoting private business. A businessman and sports lover, Olawale Ogunkeyede, who disclosed this expressed that many entrepreneurs are yet to key into and utilize it.
He said that it has worked very well for him and his venture.
The Ibadan based philanthropist made this call while speaking with newsmen when he presented a car to a radio sports’ presenter with Naija FM, Abass Ishola to encourage and motivate him to do more for grassroots sports.
According to Mr. Ogunkeyede, who is the Managing Director of Wal-Bog Motor, “I so much believe in the efficacy of sports, especially at the grassroots to drive business, it has really worked for us with the help of this presenter. Some multinationals are using sports at the global stage, but we key into grassroots sports. We follow and support grassroots sports in our locality.
“We’ve been supporting grassroots football for the past three years but we intend to support boxing too and that was what was responsible for the support we gave to the WBF title holder, Ridwan Scorpion Oyekola towards his fight against Mensah from Ghana on 27th of this month.”
While responding to the good gesture, Abasssla as he is fondly called, who got a free Honda car from the sports enthusiast, thanked Ogunkeyede for believing in him and his love for sports development.
“I never knew some people are monitoring what we do on air, I only do my job diligently as much as I can,” Abass Ishola said.
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